Who We Are

Our principals each have 20+ years in the sports technology space, with hands-on experience evaluating and selecting vendors, installing and optimizing solutions, and unlocking improved performance and revenue.

Jason Henley

A former college football player, Jason brings a unique perspective from executive roles in aerospace, sports technology, and various other industries. With a focus on technical analysis and leveraging cutting-edge sports technology, he excels in optimizing performance, recommending cost-effective strategies, and streamlining operations for maximum efficiency. His expertise includes assisting organizations, from professional teams to college-level programs, in successfully implementing advanced sports technology solutions.

Tom Masterman

A sports data veteran with a track record of success in commercial integrations and revenue growth. Tom leads our commercialization efforts, leveraging sponsorships and implementing sports data best practices to create new streams of revenue.

Jason Tilton

A former college basketball coach and administrator turned data & analytics executive, Jason specializes in organizational productivity, focusing on innovative tools that optimize teams and athletic departments. His insights pave the way for data analysis and impactful organization partnerships.

Bryan Hayes

An experienced baseball front office executive, Bryan has strong expertise in data architecture, reporting, and systems in support of player acquisition, player development, and team operations. He creatively builds processes, scales operations, and coordinates initiatives across stakeholders to drive strategic decision making.